The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Evaluate markets and organisation's capacity for service
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Markets for existing or new service/product opportunities for the organisation are identified, researched and analysed for possible entry and/or development. Completed |
Evidence:
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An audit of existing service capacities is undertaken to identify scope for increased service provision. Completed |
Evidence:
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Preferred business profile is identified from business plans and other organisational documentation. Completed |
Evidence:
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Economic, community environmental and political trends are assessed for relevance against the organisation's profile. Completed |
Evidence:
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Develop marketing strategies and plans
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Alternative and innovative marketing strategies for the organisation are identified and compared with existing systems. Completed |
Evidence:
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Services and markets for the organisation are clearly identified from reliable information. Completed |
Evidence:
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Marketing strategies incorporate suitable advice from qualified marketing professionals if required. Completed |
Evidence:
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Marketing service organisations are identified and services accessed where appropriate. Completed |
Evidence:
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Cost-effective plans are developed for services, promotional and pricing strategies. Completed |
Evidence:
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Proposed service/product is tested to verify demand, strategies, cost and ability to deliver. Completed |
Evidence:
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Implement marketing strategies
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Suitable advertising and other promotional strategies are evaluated for cost-effectiveness. Completed |
Evidence:
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Plans, schedules and targets are set for the introduction of new or improved services. Completed |
Evidence:
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The organisation's marketing strategy and each employee's role and responsibility within it are communicated to relevant personnel. Completed |
Evidence:
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Plans take into account the nature of the target client and business and seasonal cycles. Completed |
Evidence:
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Planned measures are taken to educate clients in value-added services provided by the organisation. Completed |
Evidence:
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Implementation is directed toward achieving outcomes defined in the marketing strategy. Completed |
Evidence:
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Monitor marketing strategy
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Evaluation criteria to assess the effectiveness of marketing are established. Completed |
Evidence:
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Accurate records are kept against evaluation criteria to enable reliable decisions on performance to be made. Completed |
Evidence:
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Marketing strategy is regularly adjusted in response to monitoring of performance. Completed |
Evidence:
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Evaluate markets and organisation’s capacity for service
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Markets for existing or new service/product opportunities for the organisation are identified, researched and analysed for possible entry and/or development Completed |
Evidence:
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An audit of existing service capacities is undertaken to identify scope for increased service provision Completed |
Evidence:
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Preferred business profile is identified from business plans and other organisational documentation Completed |
Evidence:
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Economic, community environmental and political trends are assessed for relevance against the organisation’s profile Completed |
Evidence:
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